When I have a new idea I fight the urge to talk about it until there is actually something to show for it. I do this because I get very frustrated when others do it. And by “it” I mean seek congratulations, press attention, and sometimes investment, before the actual thing is complete.
I only have this frustration with others because I see the same thing in myself. I despise credit before it’s due because I hate my own tendency toward it. In the past I’ve sought positive feedback (read: ego stroking) for work that was not much more than a good idea. I’ve had plenty of good ideas. But good ideas aren’t worth congratulations or accolade on their own. Good ideas are only worth a damn once they’ve come to fruition.
In my experience, this entrepreneurial jumping-of-the-gun happens in the form of landing pages, tweets, and in some cases full fledged video announcements.